We felt there was a major need to redefine the swim school experience for kids and parents. The reason? The CDC has documented the leading cause of death in children aged 1-9 is drowning. We took a holistic view of the Swim Instruction landscape and noticed problems such as A.) “Swim Schools with Big Pools” that focus on member volume and churn. B.) Very antiquated & “rough around the edges” infant swim survival classes that can be tough on babies & that are operated in unregulated pools. C.) Very little value put on swim progression. D.) Lack of a “destination” environment where kids don’t participate in year-round swimming. And E.) That swimming is supposed to be fun. Thus, our motto…